Craig Neeb
Chief Information Officer/Vice President Channel Marketing
serves as International Speedway Corporation's Vice President, Multi-Channel Marketing and Chief Information Officer. Neeb oversees ISC's information technology organization with specific emphasis on positioning technology to maximize its impact on business strategies as well as the Company's strategic planning process. Also, Mr. Neeb is responsible for executing and optimizing multi-channel marketing programs associated with ISC's consumer marketing strategy. Specific areas of operational oversight include MRN Radio, interactive media, ISC's Contact Center, Creative Development, Motorsports Images and Archives, direct mail and print operations.
Mr. Neeb has been with ISC for over 11 years. During that time Neeb has successfully developed and implemented ISC’s Digital Strategy, developed and implemented a state of the art ticketing solution, ERP implementation utilizing PeopleSoft, campaign management solution, sponsorship CRM/order management solution and a state of the art mobile retail point of sale technology. The Digital Strategy focused on providing an intuitive and informative site design for guests of ISC facilities. The custom developed ticketing application was a rationalization of three legacy systems into a browser based CRM model. All the technology employed enhances ISC’s ability to effectively market and retain its customers.
Mr. Neeb has over 30 years of professional and business experience. Most of this time has been spent as an information technology leader with Burger King Corporation, Grand Metropolitan and ProSource Distribution Services. Neeb served in varying levels of management during that time as well as functions outside of technology.
Personally, Craig is married with two children and enjoys boating, fishing, running and golfing.